Tuesday, July 13, 2010

Labron

And here it came on Thursday night, in this bizarre, sad set-up that turned LeBron James into a caricature. His puppet seems more human than him. Listen, James’ people tried to leak this story to soften the blow on Cleveland, but here was the problem: He’s so insincere, and they’re so over their heads, that most of us were uneasy with believing what they were selling in the hours leading up to Jim Gray holding everyone hostage. There had to be an agenda, a bait-and-switch, and yet source after source within LeBron’s world insisted: He’s leaving. He wants out. They had been doing this for weeks, even months. So, armed with that knowledge, why would they ever stage this event to rub it in the face of James’ hometown? Lots of stars have moved on, but never one that had such a unique history with a town, a city, a franchise.

We kept writing it with qualifiers because deep down a lot of us doubted his courage to leave that cocoon. He would make Cleveland feel like it had lost him, and then swoop back into town and be celebrated all over again. Only, LeBron’s people were telling the truth. He was gone. He was always gone. He never considered staying, and that’s the most frightening part of all.

For the hand-wringing out of Gilbert and James’ apologists who protected him – and who would still be protecting him had he simply said, “Cleveland,” on Thursday night – they need to stop with this nonsense that somehow LeBron James has transformed into someone else. This is him, and it’s always been him. He’s a creation of our times, of an industry and system that wants to manufacture the next M.J. at the expense of a young man having a sense of himself.

So there was LeBron James, the MVP, the man of the hour, sitting in the middle of his own “Truman Show” on Thursday night. His personal network ran his commercials and celebrated his greatness and let him hijack a platform to build his brand and break hearts. He can never go home again now, and he can never completely rebuild what he let his cast of buddies talk him into losing that night. He’s taking his talents to South Beach, and the kid going away for the first time will have some party down there. After all these years, it was clear he had been coddled and protected and ultimately prepared to do one thing: Take the easy way out. Wherever he was going, he looked conflicted, lost and completely confused.

What a spectacle, what a train wreck.

What a shame.

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